promote items separately

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When you’re looking to promote items in your business or store people tend to generalize instead of giving fans the details they require to make decisions. It comes down to a feature versus benefits exercise that is always a successful exercise. You provide details and scenarios where your products provide solutions, and the customer is able to make an easier decision. Use Pictures with People to Promote Items Telling everyone the specific details of your item is ok, most of the time people can figure out the basics. There really is no reason to mention a zipper here and a screw top there – butRead More →

Consistent Google Profile updates and photos

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Wondering why your phone is not ringing as much? Is traffic in the store slow as well? Many people are looking up where to shop before heading out into the cold. So knowing this information – are you showing up at the top of search results? No? Consistent Google Business Profile updates and photos are key to success with your Google listing. Consistent Google Business Profile Attention Always Wins If you are adding updates and photos to your Google business Profile area you are winning in the search results game. Showing up higher in search results means your business is (1) still IN business andRead More →

Facebook Business Page Scams

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When you spend enough time on social media you want to control the Facebook Business Page Scams so they don’t make you crazy and become a time suck. People left the Facebook platform in 2016 because the fake information was overwhelming. Many of these people slowly came back, but they protect their profiles and are using it just to connect with the brands they love (get early bird discounts, for instance) and to keep up with family events. Business Page Scams are Out of Control If you have a business page on Facebook, the warnings about image or trademark violations are endless. These notices areRead More →